The idea was simple. I woke up this morning wondering what everyone thought about the historic midterm election. So, I read newspaper articles, blogs and scattered social commentary. But it wasn’t enough to satisfy my thirst for further analysis. I wondered how it affected my friends, neighbors and state.
#OK10 was born.
This one-day social media campaign for Saxum was about leading. As our social media practice has exploded, so has our creativity on how to use the tools. We wanted to establish the tone for the Nov. 2 election results in Oklahoma and show leadership in a state where we need more adoption of social campaigns, especially authentic ones that capture people’s attention. The results surpassed our objectives.
A few items of note:
- More than 100 tweeps used the hashtag #OK10 between 9:00 a.m. and 4:00 p.m. on Nov. 3.
- The Twitter handles @Saxumpr and @renzistone33 and the hashtag #OK10 became trending topics on Twitter for OKC and also became the accepted tag for political analysis.
- We uncovered some insight as to how social media influenced votes. Although @JariAskins had more social media interaction than @MaryFallin, it didn’t seem to translate to the polls. Social media savvy does not always translate into results.
- On a similar note, it seemed politicians took a break from the social media conversation – or at least they didn’t want to join ours. The only one to weigh in on #OK10 was @andrewrice, which we appreciate.
- Most people we @replied responded to our questions. We tried to keep the questions relevant to their respective industries and encourage views from both sides of the aisle.
- Several of our Tweeps were upset that we asked for thoughts on the first female governor of Oklahoma. @mrspeters replied, “Why are we even asking this question? Historic, yes! Game changer, no! #OK10.” We agree.
- We are appreciative of the media who agreed to join in and use #OK10 in their election-related Tweets. Thanks @NewsOKPolitics, @KOSURadio, @ok43, @shackapopolus, @EdmondActive and @stevelackmeyer.
- We even got a few out-of-state Tweets.
All in all, I’d say we accomplished our objective. Through social media, we harnessed a conversation that was already going on and got some great feedback. More results will come soon as we team up with Bill Shapard and SoonerPoll to quantify election results and analyze why Oklahomans voted the way they did.
A special thanks to @ourunningirl who said, “@renzistone33 @saxumpr Hands down! best PR firm! #GottaRun.”
Thank you, @ourunningirl. We have more planned. We gotta run, too.